Product

Cryptocurrency exchange Exrates 2.0

Product banner
  • Client

    NDA

  • Platform

    Adaptive SPA and Android APP

  • Our Role

    Research, Customer Journey map, User Flow Mapping, Information Architecture, Style guide, Low/High-Fi prototypes, Usability Testing

  • Status

    Implemented

About product

Cryptocurrency exchange, top-20 coinmarketcup 2018. Fast and inuitive solution for traders from all world. Exrates is the easiest place to buy, sell and trade digital currencies, including Bitcoin, Ethereum, XRP, BNB, Zcash and many more.

Aug 2018 - Jan 2019

Our team worked on the project for about 6 months, during which time we completed the MVP, tested the full version of the project on real users and eventually showed it to the world.

Product styles

Typography

Aa

Montserrat

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo pp Qq Rr Ss Tt uu Vv Ww Xx yy Zz

Regular

Semi-Bold

Bold

Colors

Action

#7B6BFB

Background

#2F2D34

Warning

#F2C94C

Desaturate

#0E0F16

Success

#5FA95C

Grey-Beach

#1F2023

Error

#D12719

Grey-Ligth

#383B40

Iconography

Spacing

Feather icons at 24px height and width with 2px stroke weight

Margins 2 px

Full size 24 px

Iconography

Research

Research-icon

Main goals

  • Investments
  • Cross-border transfers
  • Money laundering
Research-icon

Secondary goals

  • Fast financial transactions
  • Purchases of goods and services
Research-icon

Target audience

  • 18-34 years (most popular age group)
  • 24% of cryptocurrency buyers work in the IT industry or are engineers
  • Sales / marketing workers
  • 48% of cryptocurrency holders in Europe hold C-lvl positions
Research-icon

Potential clients

  • Developers
  • Testers
  • Designers
  • Analysts
  • Traders
  • Businessmen
  • Miners
Research-icon

Disadvantages

  • Risk of fraud
  • High commission rate
  • Interface complexity
Research-icon

Advantages

  • Security
  • Operation speed
  • Confidentiality
  • Appearance and usability
  • Crypto exchanger reserve
  • Reviews
  • 24/7 support service available
  • Service life period
Research-icon

Main goals

  • Investments
  • Cross-border transfers
  • Money laundering
Research-icon

Secondary goals

  • Fast financial transactions
  • Purchases of goods and services
Research-icon

Target audience

  • 18-34 years (most popular age group)
  • 24% of cryptocurrency buyers work in the IT industry or are engineers
  • Sales / marketing workers
  • 48% of cryptocurrency holders in Europe hold C-lvl positions
Research-icon

Potential clients

  • Developers
  • Testers
  • Designers
  • Analysts
  • Traders
  • Businessmen
  • Miners
Research-icon

Disadvantages

  • Risk of fraud
  • High commission rate
  • Interface complexity
Research-icon

Advantages

  • Security
  • Operation speed
  • Confidentiality
  • Appearance and usability
  • Crypto exchanger reserve
  • Reviews
  • 24/7 support service available
  • Service life period

UX Persona & CJM

photo

Petro Mogula

About

27 y.o.

Ukraine, Kyiv

Bussinesman

3000+

Bio

Semen worked in the IT industry for more than 6 years, but then decided to do cryptocurrency mining. From time to time he converts the extracted cryptocurrency into fiat.

cjm
photo

Viktor Borsch

About

27 y.o.

Ukraine, Kyiv

Bussinesman

3000+

Bio

Artem worked in the IT industry for more than 6 years, but then decided to do cryptocurrency mining. From time to time he converts the extracted cryptocurrency into fiat.

photo

Golovach Lena

About

27 y.o.

Ukraine, Kyiv

Bussinesman

3000+

Bio

Artem worked in the IT industry for more than 6 years, but then decided to do cryptocurrency mining. From time to time he converts the extracted cryptocurrency into fiat.

CJM

Ptoduct: Xrave (Cryptocurrency Exchange)

cjm

User interface details

Beginers friendly

Our team has developed unique onboarding steps + interface hits to make users feel comfortable when using the product for the first time.

Сross-platform

We want our product to erase the boundaries between platforms and therefore implement an adaptive web version + native application for Android.

Fast loading

The project was developed by programmers as a Single Page Application, which gives a really fast page loading and maximum user immersion in the product.

Product design
Product design

Dashboard

Crypto wallets store your private keys, keeping your crypto safe and accessible. They also allow you to send, receive, and spend cryptocurrencies like Bitcoin and Ethereum.

Product design

Landing page

For easier registration, our team has developed a landing page on which we explain the main advantages of the Exrates over competitors, tell the terms of cooperation, as well as the referral program.

Product design
Product design

Balanece

On this page you’ll see a list of all wallets available for replenishment, storage and exchange. The user can navigate through the tabs depending on the type of asset he/she wants to watch.

Product design
Product design

Transaction History

A convenient filter on the transaction page will help you quickly and easily understand when and with what amounts of currency and coins the user interacted.

Product design
Product design

Trade page

The revolutionary arrangement of elements helped to place all the necessary widgets on one mobile phone screen. To trade crypto assets, the user only needs to make a couple of finger taps.

Most used components

We use a systematic approach to unite single elements into an effective and aesthetic system you can be proud of. Your developers will be suprised how the design can be accurate.

Product design
Product design

Orders

The order list helps the user understand how much and what kind of coins he wants to buy. Also on this page we show the history of orders that have already worked and the filters by which we can sort them.

Product design
Product design
Product design

Session time

During the research, our team received an insight that users would like to manually set the session time on the site, this directly affects the safety of their money on their accounts.

Product design
Product design

2-FA

The functionality of connecting two-factor authorization using a mobile phone, e-mail or Google authenticator was also implemented.

Highlights

TOP-20

coinmarketcup 2018

25

unique screens

80

components

exrates

kulachki

tothemoon

Product designer

Stanislav Lavrik

Product team

Dmitriy Fadeev, Nataliia L., Mariia D., Nikita D. and 20+ others

We are so close

Make the first step to your ideally designed product by contacting us.

We are open to your ideas and tasks 24/7. Please, choose the most comfortable way to contact us!