Product Designer Stan Lavrik

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The Priceex Platform

SaaS web application for small and medium-sized businesses, aimed to provide an automated online price monitoring service to help clients track competitor pricing effectively and more

Explore product

2023

release date

Ukraine

product market

90%+

task success rate in usability tests

4.5+

user satisfaction score in usability surveys

50%+

user retention rate within in first year

The scope

Details of project

Problem Statement

The challenge was not only to create a solution that addressed these needs but also to establish a scalable and visually appealing platform that could adapt to future market demands.

My Role

Through these efforts, I helped transform Priceex into a powerful and intuitive price monitoring tool, setting a solid foundation for its success in the competitive SaaS market.

Goals and Metrics

These goals and metrics ensured the project’s design and development efforts were aligned with business needs and provided measurable outcomes for the success of the Priceex platform.

Research Insights

Gotten insights ensured that Priceex was designed not just as a price monitoring tool, but as a comprehensive solution that empowers businesses to make informed, strategic decisions with ease.

The challenge was not only to create a solution that addressed these needs but also to establish a scalable and visually appealing platform that could adapt to future market demands.

Through these efforts, I helped transform Priceex into a powerful and intuitive price monitoring tool, setting a solid foundation for its success in the competitive SaaS market.

These goals and metrics ensured the project’s design and development efforts were aligned with business needs and provided measurable outcomes for the success of the Priceex platform.

Gotten insights ensured that Priceex was designed not just as a price monitoring tool, but as a comprehensive solution that empowers businesses to make informed, strategic decisions with ease.

Problem Statement

A lack of consistent and on-demand price monitoring makes it challenging for businesses to stay informed about market fluctuations and competitor actions. Without a structured process, companies risk delayed responses to pricing changes, potentially losing their competitive edge.

User-Friendly Experience

The platform needed an intuitive interface that could cater to users with varying levels of technical expertise.

Comprehensive Features

Businesses required robust functionality for real-time price tracking, competitor analysis, and actionable insights.

Scalability

The system had to be designed to support a growing user base and large datasets without compromising performance.

Customizability

Users expressed a need for flexible dashboards and tailored notifications to address their specific business requirements.

Manual search

Manual product searches across platforms like Google Search, Google Shopping, and marketplaces are time-consuming and inefficient, leading to delays in gathering crucial data. This traditional approach can hinder a business’s ability to quickly analyze competitors and adjust strategies.

Automatizationy

Business’s ability to analyze competitor pricing effectively and adjust strategies in real time. Without streamlined access to this data, decision-making becomes slower and less informed.

My Role

As the sole designer for Priceex, I was responsible for building the platform from the ground up, ensuring it met both business objectives and user needs. My key contributions included:

Designing the Platform from Scratch

I developed the entire user interface and experience, creating a seamless, user-friendly design tailored to Priceex’s target audience.

Defining the Visual Identity

I established a cohesive visual identity, including branding elements, color schemes, and typography, ensuring a consistent and professional look across the platform.

Conducting UX Research

I led user research efforts, including interviews and usability testing, to gather insights that informed the platform’s design and functionality.

Building a Scalable UI Kit

I created a ui-kit based on tokens to ensure consistency and scalability, enabling the platform to evolve alongside the company’s needs.

Enhancing Usability for Business Clients

I optimized workflows and dashboards for small and medium-sized businesses, ensuring the platform addressed their pain points and provided actionable insights.

Collaborating with Cross-Functional Teams

I worked closely with stakeholders, developers, and marketing teams to align design efforts with business goals, ensuring a smooth implementation process.

Goals and Metrics

The design and development of Priceex were guided by clear goals to establish the platform as a competitive, scalable, and user-friendly solution for price monitoring. The following goals and metrics were defined to measure success:

Build a User-Friendly Platform

Goal:

Create an intuitive, visually appealing interface that simplifies the price monitoring process.

Metrics:

• Achieve a user satisfaction score of 4.5+ in usability surveys.

• Achieve a task success rate of 90%+ in usability testing.

Establish a Cohesive Visual Identity

Goal:

Develop a strong, consistent brand identity that resonates with target users.

Metrics:

• Positive feedback on visual identity from stakeholders and users (target: 90% approval).

• Ensure branding consistency across 100% of platform interfaces.

Enhance Competitive Analysis Capabilities

Goal:

Deliver tools for real-time competitor price tracking and analytics to empower strategic decision-making.

Metrics:

• Launch key features like customizable dashboards and alerts within the first release.

• Increase user adoption of analytical tools to 25%+ within three months post-launch.

• Reduce time spent on competitor analysis by 50% compared to manual methods.

Drive Business Adoption

Goal:

Make the platform indispensable for small and medium-sized businesses in need of price monitoring solutions.

Metrics:

• Onboard 50+ active users within the first quarter post-launch.

• Achieve a 50% user retention rate within six months.

• Secure 3+ testimonials from early adopters highlighting the platform’s value.

Research Insights

Through extensive user research and stakeholder interviews, I uncovered critical insights that guided the design and functionality of Priceex. These findings shaped the platform to address real user needs and market demands effectively:

Businesses Need Quick and Accurate Data

Insight:

Users expressed frustration with the time and effort required for manual price monitoring and analysis.

Action:

Automated processes for data collection, including integration with Google Shopping, marketplaces, and competitor websites, to deliver faster and more accurate results.

Alerts and Notifications Drive Engagement

Insight:

Users emphasized the importance of timely alerts about significant price changes to make quick adjustments in competitive markets.

Action:

Incorporated real-time notifications and alert systems, ensuring businesses could respond immediately to market shifts.

A Simple and Intuitive Interface Matters

Insight:

Small and medium-sized businesses often lacked technical expertise, making a user-friendly interface a priority.

Action:

Focused on an intuitive design that required minimal onboarding, reducing the learning curve for new users.

Analytical Tools Add Value

Insight:

Businesses wanted more than just raw data—they needed tools to analyze trends, compare pricing strategies, and gain actionable insights.

Action:

Developed in-depth analytics features, enabling users to visualize and interpret data effectively for strategic decision-making.

UI design and wireframes

Onboarding

Effective onboarding can help to reduce user frustration, minimize errors, and increase overall user satisfaction with the website or app.

All products

Main page on which customer works allow him to detect prices changes for several products at the same time, includes filtering and export/import opportunity as well.

Autolinks

To track the prices of a product across multiple sites, the customer must create it and add their own link, after which AI will automatically add the links of competitors. After that, the customer only needs to choose which links to start tracking.

Product Card

This page shows customer details about created product such as price range, list of competitors and position of our price compare to others.

List pages

Categories, brands, and stores pages which are created for proper filtering and quick navigation between products.

Settings

It includes the ability to create and manage monitoring campaigns, choose a tariff plan, connect bots, and standard features such as changing password, email, and adding managers to your account.

Notifications

The page and pop-up window inform the user about all types of notifications in the web application. This includes product price and availability, technical issues, and support tickets.

Effective onboarding can help to reduce user frustration, minimize errors, and increase overall user satisfaction with the website or app.

Main page on which customer works allow him to detect prices changes for several products at the same time, includes filtering and export/import opportunity as well.

This page shows customer details about created product such as price range, list of competitors and position of our price compare to others.

Categories, brands, and stores pages which are created for proper filtering and quick navigation between products.

It includes the ability to create and manage monitoring campaigns, choose a tariff plan, connect bots, and standard features such as changing password, email, and adding managers to your account.

The page and pop-up window inform the user about all types of notifications in the web application. This includes product price and availability, technical issues, and support tickets.