I created a token-based design system from scratch. This made it easy to scale the platform. It allowed developers to build new casino brands much faster by just changing design tokens (like colorsб fonts and brand assets) instead of writing new code.

I designed all the screens, menus, and user flows for the casino platform. I made sure that even when the visual style changed for a new brand, the website was always easy to understand and fun to play.

To help the new casino brands launch even faster, I used AI tools to generate high-quality marketing materials. This saved the company a lot of time and gave each brand beautiful images and banners for their promotions.

To make sure the product was successful, I tested the designs and prototypes with real casino customers. I watched how they used the platform and used their feedback to fix problems and improve the user experience before the final launch.

Make it much faster and easier for the company to build and launch new casino websites on the white-label platform.

• Time needed to launch a new casino brand (target: at least 50% faster).

• Number of new casino brands successfully launched.

• Less money spent on development for each new launch.

Build a smart, token-based design system so designers and developers do not have to repeat the same work for every new brand.

• 100% of the UI design using the new token system.

• Big drop in time spent handing off designs to developers.

• Zero major design bugs reported by the development team.

Make sure the casino platform is always easy and fun to play for real customers, no matter what colors or brand style it uses.

• 90%+ success rate during testing with real casino customers.

• Positive user feedback on how easy it is to find games and use the platform.

• Fewer customer support tickets about confusing menus or buttons.

Use AI tools to quickly create banners and promotional images, so new casino brands can start their marketing immediately.

• Hours saved on creating marketing images for each brand.

• Number of AI-generated images used in real marketing campaigns.

• Fast delivery of all marketing assets before launch day.

The company found that building a brand new casino website from zero was too slow, expensive, and required too much developer time.

I built a smart, token-based design system. This allowed the development team to launch new casinos very fast just by swapping design tokens (like colors, fonts and brand assets) instead of writing new code.

Casino players enjoy exciting new themes and "vibes," but they get frustrated if the menus, buttons, or game rules change and become hard to find.

I kept the main website structure and navigation exactly the same across all brands. I only changed the visual style, ensuring the platform remained easy to use for all players.

End users struggled with the usability of the outdated Android app, citing a lack of intuitive navigation and poor accessibility.

Prioritized a clean and intuitive design across Android, iOS, and web platforms, focusing on simplifying workflows and enhancing accessibility for a diverse user base.

Creating new promotional banners and artwork for every single new casino launch was taking too much time and delaying the releases.

I introduced the use of AI tools to quickly generate beautiful, high-quality marketing materials that perfectly matched the unique look of each new casino brand.

When testing early prototypes with real casino players, some users had trouble filtering and finding their favorite games quickly in the main page.

I redesigned the game lobby and search filters based on their feedback. I made sure players could easily find their games in just a few clicks, no matter which casino brand they were playing on.